ABSTRACT.

Mexico is a country which more than 80% of Mexicans have a SmartPhone device and four out of ten in a smartphone, so that mobile marketing is a sector that is clearly expanding.

At least one study has shown that cell phones damage sperm's viability and ability to swim, effectively lowering your sperm count. This is believed to apply to cell phones that are transmitting or are in talk mode and that are in close proximity to men's lower halves.

Most adults worldwide own mobile phones, and about 14 percent of couples in middle- and high-income nations have difficulty conceiving, the researchers said. They also noted that previous studies have suggested radio-frequency electromagnetic radiation emitted by cellphones can harm male fertility.

 The use of personal radiotelephones is increasing rapidly, with increasing number of base stations, often located in public areas. Part of the antenna radiated energy is absorbed by the head.

The most common cause of male infertility is a varicocele (enlarged scrotum) on one or both sides. The relationship between constant use between mobile phones and male infertility is one: radiation affects the morphological characteristics of the affected spermatozoa characteristics for fertilization of the ovule. The most radio-sensitive part of the male reproductive system is the testicle and, within it, the Spermatogonia, since they fulfill the requirements expressed in the Basic Law of cellular radiosensitivity. The effects of radiation on the organism can be classified into genetic and somatic effects. The genetic effects are those that affect the germinal cells and, given the function of these, can be transmitted to the offspring. However, the somatic effects are those that only affect the cells of the irradiated individual. Deterministic effects are characterized because their severity depends on the dose of absorbed radiation.